Cookie Policy
Knee & Sports Orthopaedics Limited
Shropshire Sports Knee Clinic
Last updated: September 2026
This Cookie Policy explains how Knee & Sports Orthopaedics Limited, trading as Shropshire Sports Knee Clinic, uses cookies and similar technologies on this website.
It should be read together with our Privacy Notice. UK cookie rules sit alongside UK GDPR, principally the Privacy and Electronic Communications Regulations (PECR).
1.What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, pixels and embedded scripts. This policy covers all of these.
Some cookies are strictly necessary for the site to work. Others are optional and are only used if you give consent.
2.Your choice
When you first visit, we ask you to accept optional cookies, reject them, or choose by category. Rejecting is as easy as accepting. The website remains available if you reject optional cookies.
Strictly necessary cookies do not require consent. Optional cookies — currently Google Analytics 4 and the Doctify review widget — are not loaded until you agree.
You can change or withdraw your choice at any time using Cookie settings in the website footer.
3.How long your choice lasts
We store your decision for 6 months. After that, we will ask again. This is in line with common EU and UK regulatory guidance that consent should not last indefinitely.
You will also see the cookie banner again if:
- you clear cookies or site data in your browser;
- you visit in a new browser, device, or private/incognito window;
- your stored choice expires after 6 months (this is not the same as a website login session ending);
- we change the types of optional cookies we use, in which case we will ask for a new choice.
Closing the browser or ending a browsing session does not, by itself, reset your cookie choice, provided the consent cookie is still on your device.
4.Cookies we use
Strictly necessary
These cookies are required for the website to function and to remember whether you have accepted or rejected optional cookies. They cannot be switched off through the banner.
| Name | Purpose | Duration |
|---|---|---|
| sskc_cookie_consent | Stores your cookie choice, the time it was given, and when it expires. Also kept in local storage as a backup. | 6 months |
| Cloudflare / hosting security cookies | Our hosting provider may set strictly necessary security cookies to protect the website against bots and abuse. | Set by the host |
Functional / third-party content
Used only if you accept optional cookies. At present this covers the Doctify patient-review widget on the home page. Doctify is an independent provider and may set its own cookies when the widget loads.
| Service | Purpose | When loaded |
|---|---|---|
| Doctify review widget | Displays verified patient reviews. May include cookies or similar technologies set by doctify.com. | Only after functional cookies are accepted |
Doctify is an independent company. If the widget loads, your browser will contact doctify.com and Doctify may process information such as your IP address under its own policies. See Doctify's Privacy Policy and Cookie Policy. You can still read reviews on Doctify's website without enabling this category. If you later withdraw consent, we stop loading the widget. Cookies already placed by Doctify may remain until you delete them in your browser.
Analytics (Google Analytics 4)
Used only if you accept analytics cookies. Google Analytics 4 (GA4) helps us understand how the website is used, including page views, traffic sources, device and browser type, and basic on-site activity such as clicks, outbound links and file downloads. We do not use Google Ads, remarketing or other advertising cookies.
| Name | Purpose | Duration |
|---|---|---|
| _ga | Distinguishes unique visitors so that visits can be counted without identifying you by name. | Up to 2 years |
| _ga_11V574VNY0 | Stores the session state for this website's Google Analytics 4 property. | Up to 2 years |
The Google tag is loaded only after you accept analytics cookies. Google LLC / Google Ireland Limited then process usage data as an independent processor. This may include a transfer of information to the United States. Google Analytics 4 does not store IP addresses. See Google's Privacy Policy and GDPR information. If you later withdraw consent, we stop loading Google Analytics and delete the analytics cookies we can control from this site. You can also use Google's opt-out browser add-on.
Advertising
We do not use advertising or marketing cookies, Google Ads, or remarketing. If that changes, we will update this policy and ask for a new choice before those cookies are used.
5.How to manage cookies in your browser
6.Contact
Questions about cookies or this policy can be sent to:
Knee & Sports Orthopaedics Limited
Sandison Easson & Co, Rex Buildings, Alderley Road, Wilmslow, England, SK9 1HY
You also have the right to raise a concern with the Information Commissioner's Office (ICO) at ico.org.uk.