Privacy Notice
Knee & Sports Orthopaedics Limited
Shropshire Sports Knee Clinic
Last updated: September 2026
Knee & Sports Orthopaedics Limited is committed to protecting your privacy and handling your personal information securely, confidentially and responsibly.
This Privacy Notice explains how we collect, use and protect personal information submitted through the Shropshire Sports Knee Clinic website.
1.Who is responsible for your information?
For the purposes of UK data protection legislation, Knee & Sports Orthopaedics Limited is the data controller for personal information collected directly through this website.
Data Controller:
Knee & Sports Orthopaedics Limited
Registered address: Sandison Easson & Co, Rex Buildings, Alderley Road, Wilmslow, England, SK9 1HY
Clinical care is provided by Mr Nik Sharma, Consultant Orthopaedic Knee Surgeon.
2.What information do we collect?
The website is primarily intended to provide information about Mr Sharma's specialist knee practice and the services available.
If you contact us through the website, we may collect information that you choose to provide, including:
- your name;
- telephone number and email address;
- your preferred method of contact;
- information contained within your enquiry; and
- any relevant information you voluntarily provide about your knee condition, previous treatment or investigations.
Please only provide medical information that is relevant to your enquiry.
If you subsequently become a patient, additional personal and medical information will be collected as part of your clinical care. This may be subject to separate clinical privacy and information-governance arrangements.
If you consent to analytics cookies, Google Analytics 4 may also collect information about how you use the website. This can include pages viewed, approximate location derived from IP address, device and browser type, referral source, and basic on-site activity such as clicks. Google Analytics 4 does not store IP addresses. This information is not used to identify you as a named individual for clinical care.
3.Health information
Information concerning your health is regarded as special category personal data under UK data protection law and receives additional protection.
Where you voluntarily provide health information through a website enquiry, we will only use it where necessary and where there is an appropriate lawful basis and condition for processing under applicable data protection legislation.
We take particular care to protect the confidentiality of medical and health-related information.
4.How do we use your information?
Information submitted through the website may be used to:
- respond to your enquiry;
- contact you regarding a consultation;
- assist with arranging an appointment;
- understand the nature of your enquiry so that it can be directed appropriately;
- communicate relevant administrative information;
- maintain appropriate records of correspondence;
- understand how the website is used, where you have consented to analytics cookies; and
- comply with our professional, regulatory and legal obligations.
We will not sell your personal information.
We do not use medical information submitted through the website for unrelated marketing purposes.
5.Our lawful basis for using your information
Depending on the circumstances, we may process personal information because it is necessary:
- to take steps at your request before entering into a contract or providing private medical services;
- for our legitimate interests in operating and administering the private practice;
- where you have given consent, for optional website analytics cookies;
- to comply with a legal or regulatory obligation; or
- where another lawful basis under UK data protection legislation applies.
Where health information or other special category data is processed, an additional condition under UK data protection legislation will also be required. This may include processing necessary for the provision or management of healthcare by, or under the responsibility of, a healthcare professional subject to duties of confidentiality.
6.Who may we share information with?
Where necessary and appropriate, information may be shared with individuals or organisations involved in arranging or providing your care. Depending on your circumstances, these may include:
- members of our Private Practice Team;
- hospitals and healthcare facilities involved in your treatment;
- radiology and diagnostic imaging providers;
- physiotherapists and other healthcare professionals involved in your care;
- your GP or other referring healthcare professionals, where appropriate;
- private medical insurers, where you have asked us to assist with an insured episode of care;
- IT, website and other service providers acting on our behalf;
- Google Ireland Limited / Google LLC, if you consent to analytics cookies, so that Google Analytics 4 can measure website use; and
- professional, regulatory or legal bodies where disclosure is required or permitted by law.
Information is only shared where there is an appropriate reason to do so and with due regard to patient confidentiality and data protection requirements.
7.How long do we keep your information?
Website enquiries are retained only for as long as reasonably necessary for the purpose for which they were collected and to meet any applicable legal, regulatory or professional requirements.
If your enquiry leads to a consultation or treatment, relevant information may subsequently form part of your clinical record and may need to be retained for longer in accordance with applicable medical-record retention requirements.
8.How do we protect your information?
We take reasonable technical and organisational measures to protect personal information against unauthorised access, accidental loss, alteration or disclosure.
Access to personal and medical information is restricted to those who have a legitimate reason to access it.
Please remember that no method of transmitting information over the internet can be guaranteed to be completely secure.
9.Your data protection rights
Depending on the circumstances, you may have the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of your information in certain circumstances;
- request restriction of processing;
- object to certain uses of your information;
- request transfer of your information where applicable; and
- withdraw consent where consent is the basis on which information is being processed.
These rights are subject to certain legal exceptions, particularly where information forms part of a medical record that we are required to retain.
To exercise your rights, please contact us using the details provided in this Privacy Notice.
10.Cookies and website analytics
We use strictly necessary cookies to operate this website and to store your cookie preferences. Optional cookies are used for website analytics (Google Analytics 4) and for embedded third-party content, currently the Doctify patient-review widget. Optional cookies are not loaded unless you consent.
We do not use advertising or marketing cookies. You can accept, reject or change optional cookies at any time. Your choice is stored for 6 months. If you consent to Google Analytics, usage data may be processed by Google in the United States. Full details, including cookie names and durations, are set out in our Cookie Policy.
11.Third-party websites and services
Our website may contain links to third-party websites or services, such as hospitals, appointment services or independent patient-review platforms.
Those organisations operate under their own privacy policies. Knee & Sports Orthopaedics Limited is not responsible for the privacy practices of independent third-party websites.
12.Changes to this Privacy Notice
We may update this Privacy Notice periodically to reflect changes to our services, website or legal and regulatory requirements.
The latest version will be published on this website with the date on which it was last updated.
13.Contact us
If you have any questions about this Privacy Notice or how your personal information is handled, please contact:
Knee & Sports Orthopaedics Limited
Sandison Easson & Co, Rex Buildings, Alderley Road, Wilmslow, England, SK9 1HY
14.Complaints
If you have concerns about how your personal information has been handled, please contact us in the first instance so that we have an opportunity to address your concerns.
You also have the right to raise a concern with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.